Bottomline: Flourishing overseas market for Indian milk sweets
Canadian Anand... Utterly, Butterly!
Source: The Financial Express, Ahmedabad, Bangalore, Chandigarh,
Chennai, Kolkata, Kochi, Mumbai and New Delhi, December 27, 2002
Ashok B Sharma
 Canadians
are gulping shrikhand, paneer and gulabjamuns by the mouthful. The
traditional Indian dairy products are a big hit in the snow-bound
country.
To cater to Canadian taste-buds, IDP Foods Inc, Miramichi, New
Brunswick, has set up a pilot dairy unit, replicating Indian technology
and especially the Anand model of milk revolution through cooperatives.
Initially, the products are being marketed under 'Anand' brand
on the east coast of North America, New York and Toronto, which
are Equidistant from Miramichi.
The Canadian pilot project borrowed its concept
from Sugam Dairy in Vadodara district. Adopting
Sugam's technology, IDP Foods Inc has enhanced the shelf life of paneer
by three months and that of srikhand by six months.
To minimise capital costs, IDP Foods Inc has installed reconditioned
machinery and draws milk, steam, power and water from the fluid milk
plant of Northumberland Dairy Cooperative.
"IDP Foods Inc set up in June 2002
is doing extremely well and this pilot plant is the biggest attempt
outside India to make traditional Indian dairy products on an industrial
scale. This also marks the success of
export of Indian technology," says a study entitled Technology
of Indian Milk Products, authored by RP Aneja, BN Mathur, RC Chandan
and AK Banerjee.
"A flourishing market for India's milk sweets is expanding overseas.
In North America alone, its value is estimated at $500 million among
four million South Asians. The locals also prefer Indian milk sweets,
" adds the study.
It documents as many as 70 traditional dairy delicacies under five
major heads.
"Dahi is not just yoghurt, paneer is not cheese, lassi is not
just acidified milk, ghee is not clarified butter, ice-cream is no
substitute for kulfi... The preparation
of many traditional dairy items are different in various parts of
India. It is this pecularity in preparations and tastes that appeals
to foreigners, giving scope to expand export market," says the
study.
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| A
Multi-disciplinary Approach |
| This handbook uses a multidisciplinary
approach to provide detailed technical information on the subject,
supplemented with 246 tables, 70 process flow charts, engineering
drawings, along with 33 colour photographs. It is supported
with a wealth of largely unpublished and wide-ranging references,
data and recommended guidelines, providing many new insights. |
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