Ethnic Milk Foods Hit Big Time
Source: India Post, Los Angeles, June 6, 2003
India Post News Service
The market for traditional Indian milk products in North America is
estimated at $500 million among 4 million South Asians. Big brand
names of the Indian dairy industry like Amul, Nestle, Britannia and
Mother Dairy are slowly waking up to this potential as evidenced in
the just published handbook Technology of Indian Milk Products. The
book provides technical guidance to the industry to "go traditional
the modern way". Inspired by the
example of the big brands, hundreds of small companies are repeating
this success story in their market hinterland in India.
Presently, these ethnic products account for 90 per cent of all
dairy products consumed in India. Despite the mass appeal they have
enjoyed for thousands of years in the subcontinent, the organized
sector had so far confined itself to western products like milk
powder, cheese, table butter and ice cream because technologies
were available for their mass production.
In the last twenty years, the advent of innovative
researches at the Indian R&D centers like the National
Dairy Research Institute and the National Dairy Development Board
has led to the assembly line production of such
milk food delicacies. More and more dairies are taking to their production.
The boom is spreading abroad with a Canadian
cooperative in Miramich, NB, having commissioned a full-fledged plant
for Indian dairy products The number
of smaller enterprises by Indians would run into hundreds.
Order the handbook. Have queries? Contact
us.
E-mail:
mail@indianmilkproducts.com
|
New
Economic
Opportunities |
| Technical advances for
production of traditional milk products are creating new economic
opportunities for a range of agribusiness enterprises to expand
avenues for enhanced income in rural India. These exciting developments
have triggered a revolution that is transforming the socio-economic
life of millions of small farmers and landless workers, largely
women. |
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