An Unending White Revolution
Source: Khaleej Times, Dubai, June 30, 2003
by P. Ramesh Kumar
What does this weighty compendium offer to those who have the courage
to pick it up? It is primarily a practical
guide for scientists and prospective entrepreneurs in the field of
food and dairy technology, giving them
all relevant information on processing principles, technology for
industrial production and packaging, nutrition, health, market surveys
Did you know that meatball-portioning machines
and doughnut fryers can be used for making the Indian sweet gulabjamun,
Japanese pastry-making machines can be used to make burfi
and so on? Surely these are facts that will interest entrepreneurs.
A first of its kind, this handbook records India's experience in
mechanising and modernising the production of dairy products.
While the first phase of the historic 'white revolution'
made India the world leader in milk production, the second phase is
poised to transform the country into a global giant in the production
of dairy products. This transformation
will come about by industrial large-scale production of 'desi' milk
sweets that have so far largely been prepared and marketed in the
Even as the market for traditional dairy products
in India exceeds $10 billion, surveys point to a potentially growing
overseas demand. In North America alone, it is estimated at $500 million.
The mainstay of the market outside India will initially be the roughly
20 million strong Indian diaspora but an appetite for Indian mithais
has been noticed among foreigners as well.
Order the handbook. Have queries? Contact
|This compendium would
be useful in three ways: one, by alerting prospective entrepreneurs
on new opportunities in dairy-related agri-enterprises; two,
by helping them in implementation and evaluation of such projects,
using the data, cost estimates and process know-how detailed
in the handbook; three, by serving as an essential resource
base for developing training materials.